Everyday carry gear, made by everyday outdoor enthusiasts who happen to be bag makers.
For over 25 years, ASON has been the design and engineering team behind world-class carry gear (visit asonbags.com to see our heritage).
MEET OUR FOUNDERS
"We believe the best gear is built by the people who use it, and you can't do that from behind a desk. For us, making great bags means getting out there and truly living the brand."
ABOUT OUR TEAM
At the heart of it, we are a team of everyday active people - the surfers waiting for the set, the cyclists on the commute, the runners at dawn and the hikers on the weekend.
By combining our lived experience with our technical expertise, we created Cuulah, as our in-house lifestyle brand - an Own Brand Manufactured (OBM) range where we are able showcase how technical manufacturing can carry the heartbeat of its makers.
DESIGNED FOR LIVING
We’ve designed for a life in motion, creating gear that moves seamlessly through every daily transition. Our bags are sleek enough for the boardroom, yet rugged enough to toss in the back of the van with your wet gear or serve as a trusted companion on the trail.
From our sponsored surf teams to the everyday explorer: Welcome to Cuulah - the ASON OBM lifestyle range. We made them for ourselves, but we produced them for you.
Come join us. Let’s carry our cool. We’ll see you out there.
Let’s Share the Journey
Got a question, an idea, or just want to talk gear? Whether you're looking to stock Cuulah or collaborate on something new, we'd love to connect. Drop us a line - we might be out testing bags on the trail or at the local break, but we’ll always get right back to you.