Sustainability & Sponsorship
Durable by Design:
Life moves fast. Whether you're commuting to the office or heading to the lookout point, you need gear that keeps it all together and stays with you all the way.
Our approach to sustainability is simple:
We design and create versatile carry gear that adapts to wherever the day takes you, with durability as the driving force.
With a focus on quality materials and proven engineering, we put our bags through the paces and fine-tune our construction—reinforcing critical stress points with bar tacks and box-and-X stitching so your bag won't quit when you need it most.
Made to last. Your everyday carry companion.
CUULAH & The Gang
Our Collective Journey
At Cuulah, we don’t just build gear; we support a lifestyle. We believe that "Active DNA" is found in the daily ritual of showing up—respecting the water, pushing personal limits, and weaving nature into every day.
Our mission to carry your cool with bags built for every journey comes to life through our team. By bringing together the Mossel Bay "Gang" and Pro Surfer Adin Masencamp, we bridge the gap between the raw stoke of the local lineup and the disciplined excellence of the world stage. It’s a shared passion that connects us all, no matter where we are in our journey.
Cuulah & The Gang | The Mossel Bay Connection
While Adin carries our flag internationally, The Gang represents the soul of our home waters. This crew is where our "Active DNA" truly takes root:
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Kane Johnstone | The Waterman: Using his endurance to advocate for marine conservation through Project DEEP.
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Indi van de Wall | The Soul Surfer: Capturing the quiet, beautiful moments of ocean life through his lens.
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Mayah, Jean, & Jesse | The Rising Talent: Young surfers who live for the water, pushing one another to grow as athletes and individuals.
Pro Surfer
Adin Masencamp | Professional Surfer & Brand Ambassador
As our 2026 Brand Ambassador, Adin Masencamp brings the precision and grit of a world-class athlete to the Cuulah family. A 2x WSL Africa Champion and current leader of the 2025/2026 WSL Africa regional rankings, Adin is a true powerhouse on the Challenger Series.
Beyond the trophies, Adin embodies the "striving" we value. He understands that success is built on small, daily habits—the early starts and the constant refinement of his craft. As our lead technical ambassador, Adin’s feedback from the world’s most demanding waves ensures our gear is as resilient as the athletes who use it. He is the benchmark for performance, showing the next generation what is possible when you commit to being your very best.
Where Performance Meets Community
We believe professional excellence and community spirit go hand-in-hand.
By supporting Adin alongside The Gang, we are investing in the full spectrum of the surfing experience.
Whether it’s a high-pressure heat in a WSL jersey or a sunrise session with family and friends, the goal remains the same: get outside, stay active, and appreciate the beauty of the world we play in.
Together, they are our field-testers and our inspiration—proving that when you share your passion, the journey is always better.
Cuulah: Built for the journey. Driven by the Gang. Validated by the Pros.
City streets. The great outdoors. The local surf break. We've got your bag!